Putting dreams to paper can make them seem more tangible. Ann Drew Yu captured hers in a silk fabric-covered box, which she now sells for $45.
The Intention Box contains tools designed to help people identify goals and dreams. There are card prompts, like "What is something I've always wanted to learn?" or "What would help me enjoy my home more?" Also included are sticky notes to write down intentions, a journal to chronicle the process and glass gems to "inspire clarity."
Drew Yu, a St. Louis Park mom and former high school English teacher, designed the box to give herself a "physical space to anchor thinking."
"Every day, so many ideas come in and out of my head, but the second the phone rings or a kid needs something, it's forgotten. This forces you to bring it out of your head into the real, concrete world."
Noble concept, but does it require a $45 box? Wouldn't a 50-cent spiral notebook do the trick?
"To me, the product is very affordable for a life-changing tool," Drew Yu says. The box was intentionally made pretty enough for display to prompt daily use.
The Intention Box is sold online at theintentionbox.com. Drew Yu also offers home parties in which she guides participants through the process. Beyond the physical product, she's thinking in terms of a movement. She already offers Good Intentions home consultations and is dreaming up a book on intentional living. Then all she'll need is an Oprah
That could be tomorrow's intention.
Meet Drew Yu and check out the Intention Box at a launch party 7 to 9 p.m. June 25 at Isles Deli, 2115 W. 21st St., Minneapolis. She promises refreshments, inspiration and prize giveaways.
— Allison Kaplan



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