A good handbag is not unlike a baby: you adore it, take pride in it, show it off and protect it. Well, maybe you've slacked a bit on that last one (bags don't cry, after all). A new product created by bag lover Christina Emerick is making it easier to maintain your best bags and avoid the closet crunch.

Pursendipity is a ring that sits inside a bag and molds to its shape. It helps to avoid the usual creases that result from smushing and folding. In leopard print, hot pink or orange, it's a whole lot lovelier than stuffing a bag with crumpled paper.

Pursendipity comes in three sizes priced at $44, $48 and $52. Order at Pursendipity.net.

— Allison Kaplan

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