When you can't be by the pool sipping cocktails, at least you can smell like one, thanks to Hawaiian Tropic's new "Lime Coolada" after-sun moisturizer with Shea and cocoa butter as well as aloe vera. It's neon green and smells like a summer weekend, but subtle enough that you could slather it on all week.

Indeed, the brand synonymous with baking on a beach has reinvented itself for the modern woman who seeks shade and a toned-down scent. The new collection features self-tanner, baby sunscreen and a creme lotion with UVA and UVB protection available in SPF 50 and, for those with their heads buried in the sand on the Jersey Shore, SPF 2.

— Allison Kaplan