Cynthia Rowley is cleaning up one of infancy's more persistent messes with designer diapers. The veteran fashion designer and mom has partnered with Pampers on a Cruisers collection of 11 colorful styles for girls and boys, including stripes, printed ruffles and pastel madras.

"It's the first piece of clothing your baby will ever wear," Rowley says, "and it should be special." Almost too special to dirty. Now, if she could convince toddlers of that, Rowley would be a hero to parents everywhere.

Pampers by Cynthia Rowley will debut at Target this month. A box of 24 sells for around $15.99.

— Allison Kaplan